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Welcome to the UK CFM blog. Here we will share the latest news, trends and hot topics in the fitness and member arena.
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Fitness24 Gosport Partners with CFM to Compete with Big-Box Gyms

For independent gyms like Fitness24 Gosport, competing with big franchise brands...

How to Attract New Gym Members in January 2025: Five Strategies for Success

January is the most critical month for gyms and fitness centres, as it marks the...

Infitness Gym Sees Boost in Secondary Spend and Market Exposure with CFM Campaign

Boosting Gym Membership Sales in December: Strategies for Success

As the festive season approaches, many gyms face a unique challenge: maintaining...

Maximising Gym Membership Sales: 10 Proven Strategies for Success

In the competitive world of fitness and wellness, attracting and retaining gym m...

Juvenate Health & Leisure Cheltenham: Social Media Strategy Drives Membership Boom

Juvenate Health & Leisure, located within the Leonardo Royal Hotel in Chelte...

Juvenate Health & Leisure Sees Remarkable Growth with Creative Fitness Marketing

Juvenate Health & Leisure, nestled within the Leonardo Royal Hotel in Invern...

True member engagement

Have you ever said “With our club, you are a member, not a number?” Time and tim...

Listen your way into a sale!

The first step in any sales process is to get information from prospective membe...

Springhill Court Hotel Leisure Club Soars with Creative Fitness Marketing

Springhill Court Leisure Club has recently experienced a significant boost in me...

Overcoming the fear factor to sell more memberships

The great thing about the fitness industry is that whenever members come to thei...

£102,000 in Membership Profit in 7 Weeks - Fit24 Hull & CFM

Fit24 Hull, known for its exceptional services and community engagement, has rec...

Five questions to answer with your marketing

Although the different forms of marketing that may have evolved over the years- ...

£238,000 in membership profit in 7 weeks - voco Lythe Hill Hotel & Spa & CFM

voco Lythe Hill Hotel & Spa, a historic country house hotel set amidst 22 ac...

Influencer power: elevating gym marketing to new heights

In the dynamic world of fitness marketing, a new force has emerged, reshaping th...

Mastering social media advertising for gym growth: A guide for owners and managers

By Dean Godfrey, COO, Creative Fitness Marketing

Wave Spa at Crowne Plaza Gerrards Cross surpasses expectations with a marketing campaign profit of over £213,000 in just 7 weeks.

If you're in the health and wellness business and looking to enhance your member...

Move Health Club celebrates tremendous success with a 35-day membership campaign

Move Health Club, nestled within the lovely Mercure Hotel in Nottingham, recentl...

Member Testimonials: Turning success stories into marketing gold

In the ever-evolving landscape of the fitness industry, member success stories a...

Creating successful gym promotions: From New Year’s resolutions to Summer Shred Challenges

In the dynamic world of fitness marketing, timing is everything. As the fitness ...

Achieving fitness milestones: Choices Health Club welcomes 410 new members in just 6.5 weeks!

Choices Health Club in Grantham has been making waves in the fitness community w...

Resolution Revolution: 15 Strategies to Keep New Year's Gym Goals Going Strong

Gym branding: crafting an image that speaks to your target audience

In today's competitive fitness industry, gym branding is a crucial element of su...

Ardoe Health Club: Navigating success in their recent marketing initiative

In the competitive Aberdeen health and fitness scene, Ardoe Health Club successf...

Intershape Fitness: How they broke through the clutter on their recent marketing campaign.

In the busy fitness landscape of Colne and Skipton, where budget and independent...

Gym Marketing tips for January!

Marketing for gyms in January can be particularly strategic, as many people set ...

Romans Leisure Club, Sketchley Grange Hotel attracts 229 new members in just 6 weeks

If you're looking for a shining example of a well-managed health club, look no f...

Digital vs. traditional marketing for gyms: Striking the perfect balance

In the competitive fitness industry, marketing plays a pivotal role in attractin...

How AI is transforming the marketing and sales functions within the fitness industry

Artificial intelligence is playing a significant role in marketing and sales wit...

236 new members in 6 weeks during the marketing campaign at Everybody's Gym

Everybody’s is a gym for everybody! They are an independent family-owned gym and...

Success story: Fit24 get 72 new members in one day

Fit24 Seaham achieved a milestone during their recent Club Open Day, welcoming 7...

Strategies for Maximising Gym Membership Sales: Paving the Way to Success

If you’re a gym owner or manager, one of the most crucial parts of your business...

The latest strategies in gym marketing: unlocking success in the fitness industry

In the ever-evolving world of marketing, gyms and health clubs need to stay ahea...

Understanding Your Audience: Tailoring Your Gym Marketing Strategy

A crucial foundation of any effective gym marketing campaign is a comprehensive ...

Success story: how Inspirations Health Club boosted monthly revenue by £4,220 with a powerful marketing campaign

Inspirations, a charming health club located within the Mercure Hotel in Shrewsb...

JUVENATE HEALTH CLUB EDINBURGH: MARKETING CAMPAIGN ATTRACTS 218 NEW MEMBERS IN JUST 8 WEEKS

Juvenate Health & Leisure Club in Edinburgh recently experienced a significa...

Unleash Your Gym's Potential: Harnessing Video Content to Attract New Members!

In the fast-paced world of fitness and wellness, attracting and engaging potenti...

26 Innovative Gym Marketing Ideas to Attract and Retain New Members

Welcome to our blog, where we dive into the world of fitness marketing and unvei...

Lifestyle Health & Leisure club – marketing campaign results in direct debit income increase of £1,800 monthly.

Are you a gym or health club owner and looking for ways to increase your monthly...

FOREST HILLS LEISURE CLUB SIGNS UP 581 NEW MEMBERS DURING THEIR MEMBERSHIP PUSH.

If you’re looking for fresh ways to drive membership sales at your gym or health...

Invest in Search Engine Optimisation to reach prospects actively seeking a fitness solution

If you want to reach prospects who are actively seeking a fitness solution, inve...

Partner with micro-influencers to promote your brand

As a gym owner, you're always looking for new ways to market your club and bring...

Kingfisher Health Club sign up 642 new members in only 7 weeks

If you want an example of a club that is well managed, here it is. Having acquir...

Love what you sell – a 3 min read to boost your sales teams enthusiasm

Sales can be described simply as a transfer of enthusiasm from one person to ano...

Ignite generate over £155,000 in gross membership income

I could write a whole essay on how Ignite Fitness has ‘got it right’. But one as...

3 ways to use TikTok in your gym marketing plan

As a gym or health club owner, you know the importance of staying ahead of the c...

Black Friday Sale: 38 new gym members at Oceans Health & Fitness

Oceans Health & Fitness nailed their Black Friday Sale at the end of Novembe...

4 tips to maximise your Health Club membership sales

There are many pieces to the puzzle when it comes to driving sales in any busine...

Springhill Leisure Club get 356 new members in 7 weeks: Health Awareness Campaign

If you would like new members for your health club or gym, this article may piqu...

Snapchat advertising

Did you know that Snapchat now has an advertising platform similar to Facebook’s...

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