If you're in the health and wellness business and looking to enhance your member base, here's an inspiring story for you. Wave Spa and Wellness at Crowne Plaza Gerrards Cross recently engaged CFM to execute a membership drive campaign that delivered exceptional results.
Wave is a space for everyone. Whether you’re catching up with friends, making the most of your downtime on a business trip, or seeking the space to be yourself and move freely, they provide a friendly and supportive environment where you can enjoy exercise and leave feeling great.
The key to the success of this campaign at Wave lay in adopting an integrated marketing and sales strategy, centring around showing customers that the benefits of joining far outweigh the costs. This comprehensive approach encompassed various marketing channels such as graphic design, videography, and both digital and print marketing, seamlessly integrated with a well-structured sales process.
The entire campaign, spanning 7 weeks, was orchestrated by Creative Fitness Marketing (CFM). The on-site team, James (Marketing Manager) and Georgia (Sales Assistant) were responsible for welcoming, touring, and enrolling the 136 new members.
At CFM, we're known for our commitment to community well-being, so we place a strong emphasis on understanding individual customer needs and aspirations. Jonny Packard (CFM Business Development Manager) elaborated on this approach, stating, "Our process goes beyond showcasing the benefits of the spa alone. We invest time in understanding what our potential members want to achieve—whether it's improved health, greater strength, or increased confidence. By tailoring our approach to their personal goals, we ensure that the benefits they receive far surpass any associated costs."
The team focuses on building rapport during phone calls and tours, encouraging open communication to uncover the unique objectives of each prospect. This empathetic approach allows them to demonstrate how the membership can contribute to achieving not only physical fitness but also mental well-being.
What sets CFM apart is our client-friendly approach—we operate on a commission-only basis, eliminating any upfront costs and risks for the client.
To explore the potential for a CFM campaign at your spa or health club, grab an information pack here or contact Jonny or Harry at 0115 777 3333. Wave Spa and Wellness proves that with the right strategy and partners, your spa can surpass expectations and thrive in the competitive wellness industry.
