In the competitive Aberdeen health and fitness scene, Ardoe Health Club successfully tackled industry challenges with a dynamic 6-week marketing campaign we completed in their club recently where we welcomed a surge of new members and increased recurring direct debit income by nearly £4,000 monthly. As well as this, they received a healthy £17,000 immediate cash injection from the campaign!
Located in 30 acres of stunning grounds the 19th-century baronial mansion of Ardoe House Hotel & Spa is the perfect destination for business or leisure. Their onsite health club offers a range of activities to help their members maintain a healthy lifestyle. They offer a wide range of facilities including fitness classes, swimming, a jacuzzi, sauna, steam room and a fully equipped gym.
Grappled with the constant challenge of running their health club to a high standard and taking care of their existing members, the club, like most in the industry has less time and resources to dedicate to marketing and sales than they would like.
Leah, the Leisure & Spa Manager at Ardoe, emphasizes the positive experience with CFM during the recent campaign. "We have really enjoyed working with Rich and James - the support they have provided me with is next to none; having squashed any concerns or worries I may have had. We will truly miss Rich and James when they move on to their next promotion but we hope to see them soon!"
Jonny Packard, one of our Business Development Managers, shares insights into the specific challenges health clubs often face. "Given the many roles managers take on, it's beneficial to delegate certain tasks to experts. Just like clubs have specialised teams for equipment and facility maintenance, many opt to bring in external support for their marketing efforts."
Many factors including psychological, socioeconomic, personal and cultural impact on the way consumers behave when it comes to making a purchase such as a gym membership, so it's vital to adapt your approach depending on who you are dealing with.
We're well versed in this and bring a wealth of experience and consumer insights to their sales approach. Having worked with a broad range of clients in all types of facilities across the UK and Ireland, our team has gained valuable knowledge of consumer behaviour, which we adeptly leverage in their sales processes.
To explore how we can elevate your gym, request your free info pack here or connect with Harry or Jonny on 0115 777 3333.
