Fit24 Hull, known for its exceptional services and community engagement, has recently experienced a remarkable surge in membership and profits following a highly successful marketing campaign in collaboration with CFM. The campaign, which spanned over seven weeks, generated a projected profit of over £102,000 and welcomed 221 new members to the Fit24 family.
Choosing to partner with CFM was a strategic decision influenced by the proven success of our multifaceted marketing approach. Jack Burton, the owner of Fit24 Hull, highlighted the benefits of this collaboration: “If I was to attempt this scale of marketing myself, it would cost me more than CFM’s cut. I get the advantage of having two experienced staff members on site who do this day in, day out, which my staff can learn from.”
The campaign employed a variety of marketing methods to reach potential members, including social media, direct mail, referral schemes, open days, promotional signage, and community outreach. The breakdown of successful marketing avenues includes 22% from Facebook, 12% from leaflets, 11% from Instagram, and 22% from events and open days. This diverse strategy ensured a wide reach and significant engagement from the local community.
“The staff really take on board our club ethos. Their understanding of this is evident in their tours and close rate percentage. Every tour is specific to the person and really fits our values of a bespoke member journey,” Jack Burton remarked. This personalised approach to potential members was instrumental in achieving a high close rate and fostering a sense of belonging and trust within the community.
One of the standout aspects of the campaign was its ability to maintain and even boost the club's sales figures. “Due to the impact in our local area, our club sales across the campaign did not see a drop. In fact, our club sales in the first 2-3 weeks increased on our weekly average,” said Burton. This sustained increase in sales highlights the effectiveness of CFM’s marketing strategies in driving long-term growth and visibility for Fit24 Hull.
Our onsite team at CFM, consisting of an experienced marketing professional and sales consultant, played a crucial role in the campaign’s success. Their empathetic sales approach, which focuses on understanding prospects’ fitness goals and motivations, aligns perfectly with Fit24 Hull’s commitment to a bespoke member journey.
Burton also emphasised the lasting impact of our involvement: “We use CFM as we know their multifaceted marketing gives us a huge impact in the local area, not only throughout the time they are here but for months to come thereafter. I know once CFM leave, my club will be one of, if not the first gym to be thought of for someone looking to join a gym in the local area.”
Fit24 Hull’s successful campaign is a testament to the power of strategic marketing and community engagement. For more information about how CFM can transform your gym, spa, or health club, request an info pack here or contact Jonny at 0115 777 3333.
