Juvenate Health & Leisure Club in Edinburgh recently experienced a significant boost in membership numbers with the successful completion of an eight-week sales and marketing campaign.
The campaign brought in a healthy 218 new members, resulting in a monthly income increase of £3,000. This marks the third successful campaign we have run at this location.
In an industry as competitive as fitness, it is essential for health clubs to continuously innovate when it comes to marketing strategies. We understand this well and combined various marketing channels to maximise reach and attract new members.
One of the key elements of the campaign was the use of print media which was designed to give prospective members a snapshot view of the club and to build value in the offering. An eye-catching design was created following the ‘Z flow’ advertising pattern to ensure both style and effectiveness was achieved.
Recognising the power of digital marketing, we also made use of various online platforms. We created a strong online presence through targeted advertising on platforms like Google, Facebook, and Instagram. By reaching out to potential members through these channels, we effectively tapped into the online community and generated significant interest in the club.
On the campaign, Jonny (one of our Business Development Managers) commented, “Video marketing also played a vital role in showcasing the club's facilities and USPs it offered. Engaging videos were shared on social media platforms, providing potential members with an immersive glimpse into the environment that awaited them at Juvenate.”
The success of this campaign demonstrates the effectiveness of combining different marketing channels to achieve maximum impact. By utilising print media, signage, and digital marketing, we were able to target a wide range of audiences. One of our expert on-road teams completed the process with a value-building sales system to sign new members up.
With these outstanding campaign results, Juvenate Health & Leisure Club has now solidified its position as a premier fitness destination in Edinburgh.
As the fitness industry becomes increasingly competitive, health clubs must remain proactive in their marketing efforts to stay ahead of the game.
We provide our services to any location in the UK and Ireland. We have compiled a number of case studies from clients we have worked with. If you would like to view these, please download your copy here. Alternatively, call Jonny or Harry on 0115 777 3333.