Inspirations, a charming health club located within the Mercure Hotel in Shrewsbury, offers a delightful sanctuary for fitness enthusiasts.
Nestled in an idyllic setting, this club boasts a wide range of enticing amenities, including a fully equipped gym, a refreshing swimming pool, a sauna, and steam room, and an aromatherapy room. To complement these facilities, Inspirations also offers classes and personal training sessions.
However, like many establishments, Inspirations experienced a significant decline in memberships during the challenging times of the Covid-19 pandemic. Additionally, they faced some issues with maintaining the ideal temperature in their swimming pool. Recognising the urgency to revitalise their membership base, they sought our assistance.
The results of the marketing campaign were fantastic with 231 new members joining over and above the club’s usual monthly membership sales. This resulted in a substantial £4,220 increase in monthly direct debit income which will be received monthly for the next three years.
When asked about their experience working with CFM, club manager Jack said, " CFM were professional, enthusiastic, and genuine. I liked that the team got involved with the current members and community, it wasn’t just a hard sales push.”
The success of the marketing campaign can be attributed to its multifaceted and personalised approach. The creatives employed in the campaign were thoughtfully designed to appeal to individuals within the local community who may not have previously considered joining a gym. By tailoring the messaging and visuals to resonate with a broader audience, we were able to attract new members who may have been hesitant or unaware of the benefits of joining a health club.
“We focus a lot of our attention on the customer journey and making this as smooth and quick as possible. Consumers have a lot of choices when it comes to fitness offerings so our sales team must provide world-class customer service and make the customer feel they have made the right choice with their purchase. This means our teams have an industry-leading close rate which is why clubs choose to work with us year after year”, Harry, Business Development Manager.
At CFM, we work with clubs all over the UK and our profit share model means there is no upfront financial investment required from our clients. To find out if your club is suitable for a CFM campaign, request an info pack here call Jonny or Harry on 0115 777 3333.