Rena Health & Leisure Breaks Through the Clutter in Southampton's Competitive Fitness Scene

Southampton’s fitness market is fiercely competitive, with well-known brands like Village Gym, The Gym Group, and David Lloyd dominating the landscape. However, Rena Health & Leisure, located within the Leonardo Royal Grand Harbour Hotel, has recently made a significant impact by partnering with Creative Fitness Marketing (CFM). Through a tailored, multifaceted marketing campaign, Rena successfully stood out from the crowd, attracting 250 new members and generating an increased monthly income of £4,040.

 

 

In a city crowded with high-profile gyms, standing out is no small feat. CFM tackled this challenge by deploying a diverse marketing strategy that reached potential members across various platforms. The campaign utilised both online and offline methods to ensure Rena reached as many people as possible. Social media platforms like Facebook, Instagram, and TikTok were pivotal in connecting with younger, tech-savvy audiences. These platforms allowed the club to showcase its facilities through authentic, engaging content that appealed to those who might otherwise feel intimidated by large corporate gyms.

 

In addition to its digital presence, CFM employed more traditional marketing techniques, including leaflets, signage, and corporate outreach. This broad approach ensured the campaign reached all corners of the Southampton community, from corporate employees to residents who may not engage with social media frequently.

 

One of the key elements that set the campaign apart was the CFM’s staff to making fitness accessible for everyone. Recognising that many people can feel daunted by the idea of joining a gym, the team focused on delivering quality, personalised tours. Potential members were shown that gyms are for everyone, regardless of fitness level or experience. This welcoming environment, coupled with a strategic marketing approach, helped attract a broader range of members, from fitness newcomers to seasoned gym-goers.

 

Alison, Club Manager at Rena Health & Leisure, praised the smooth execution of the campaign and the support provided by the CFM team. “The team here promoting our memberships were amazing, and it was a smooth journey. When I started here as Club Manager, I had no information about the last campaign that was promoted here, but Mike was extremely helpful and gave me all the information I needed to understand the process. This campaign has gone well with the support from Mike and Chad,” said Alison.

 

Rena Health & Leisure's success in Southampton’s highly competitive fitness scene demonstrates the power of a well-executed marketing strategy that hits on multiple fronts. By blending online engagement with traditional outreach, and creating a welcoming, inclusive atmosphere, CFM and Rena Health & Leisure have proven that even in a saturated market, there’s always room for growth when the right approach is taken.