Choices Health Club in Grantham has been making waves in the fitness community with a remarkable surge in membership during its recent marketing campaign.
In a span of just six and a half weeks, an impressive 410 individuals joined the health-conscious community, setting a new benchmark for the club's growth. With an overall campaign projected profit for the club of over £150,000, this was no small feat.
Choices is an establishment that is committed to helping its clients with every aspect of their health, fitness, and well-being. With a wide variety of ways to train and a friendly team of fitness staff, their facilities have been carefully developed to support their clients wherever they are in their journey. With a large gym area including a cardio and strength zone, over 50 in-studio and virtual classes per week, a spin studio, a swimming pool and a relaxation zone, Choices has a lot to offer.
Duncan Foster, who also has three additional locations wears multiple hats as the club's owner and understands the importance of effective marketing in the competitive fitness industry. While he actively engages in various marketing activities, including corporate outreach and social media efforts, he recognises the value of outsourcing certain functions.
The synergy between Choices Health Club's consistent marketing efforts and the impactful 6-week campaigns orchestrated by CFM has proven to be a winning formula for business growth. Speaking with Katie Harper the Group Manager for Choices, she says, “I would highly recommend CFM, they always bring in a significant amount of members and ensure we have a great campaign.”
While at CFM we have consistently delivered positive results over the years, the most recent campaign has been a standout success. Our Business Development Manager Harry Ainslie attributes this success to innovative marketing methods, including a blend of traditional, digital, and AI technology.
At CFM we offer our services across the UK and Ireland. We've proven that strategic marketing can drive outstanding results even in a competitive market. To explore more about us and the range of services we offer, request an information pack here or contact Jonny or Harry at 0115 777 3333.
Choices Health Club in Grantham looks forward to welcoming more individuals on their fitness journey, guided by the winning partnership with CFM.
