Infitness Gym Sees Boost in Secondary Spend and Market Exposure with CFM Campaign

 

Infitness Gym recently wrapped up its third successful promotional campaign with Creative Fitness Marketing (CFM), reinforcing its position as a go-to fitness destination. The campaign brought a significant influx of new members and highlighted the importance of looking beyond just membership fees to measure success. By focusing on secondary spend and long-term brand awareness, the gym has set itself up for continued growth well into the future.

 

While increasing membership is a critical goal for any gym, the recent CFM campaign at Infitness showed that the real value lies in how much each member contributes beyond their monthly fees. New members brought in by the campaign were quick to invest in additional services, boosting the gym’s secondary spend. This included purchases of personal training sessions, classes, and nutrition plans.

 

The club’s owner emphasised the impact of this: “The promo has been very well run and stress-free, giving us a boost over the quiet summer period with additional direct debit income to look forward to. We've gained good secondary spend from the new CFM members.”

This secondary spend is not only crucial for driving immediate revenue but also for deepening member engagement. When members see results from personal training or benefit from tailored nutrition plans, they’re more likely to stick around and feel satisfied with their membership. Infitness Gym’s ability to offer these valuable services ensured that new members felt like they were getting more than just access to gym equipment—they were getting a personalised fitness experience.

 

In addition to the immediate financial gains, the CFM campaign created a wave of local market exposure for Infitness Gym. The marketing efforts ensured that the gym’s name stayed top of mind in the community, even for those who weren’t ready to join right away. By making a strong impression through this promotional push, Infitness Gym is now well-positioned to attract future members who may not have been ready to commit at the time.

The club owner noted, “The market exposure created by the promo has also helped us increase our own membership sales.”

The campaign kept their brand visible, and when potential members are ready to join in a few months, they’ll be the first club they think of.

 

Infitness Gym’s recent success with CFM demonstrates the importance of looking at yield per member holistically. Members are willing to invest in extra services if they see the value and get results, which in turn drives higher satisfaction and retention rates. The campaign also built a stronger presence in the local market, setting the stage for continued growth in membership over the next several months.

 

For any club owner considering a campaign with CFM, the Infitness Gym experience shows the potential for not only immediate boosts in income but also long-term growth and member engagement. As the club owner puts it: “If you're thinking of using CFM, I highly recommend you decide to give them the go-ahead.”