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Welcome to the UK CFM blog. Here we will share the latest news, trends and hot topics in the fitness and member arena.
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How to Design Gym Marketing Materials That Get Results

When it comes to gym marketing, strong visuals and a compelling message can make...

Mastering the Gym Tour: How to Turn Walk-ins into Members

In the world of gym membership sales, the walk-in is a golden opportunity. These...

2025 Fitness Marketing Essential: Hyper-Personalised Journeys for Every Member

As we move through 2025, one marketing trend is taking centre stage for gym owne...

What's the Point of Leads if You Can't Close the Sale?

If you run a health club, generating leads are the lifeblood of growth and succe...

Sales Tips for Selling Gym Memberships in 2025: Proven Techniques for Success

As we move into 2025, the way gym memberships are sold is evolving rapidly. The ...

How to Attract New Gym Members in January 2025: Five Strategies for Success

January is the most critical month for gyms and fitness centres, as it marks the...

Boosting Gym Membership Sales in December: Strategies for Success

As the festive season approaches, many gyms face a unique challenge: maintaining...

Maximising Gym Membership Sales: 10 Proven Strategies for Success

In the competitive world of fitness and wellness, attracting and retaining gym m...

True member engagement

Have you ever said “With our club, you are a member, not a number?” Time and tim...

Listen your way into a sale!

The first step in any sales process is to get information from prospective membe...

Overcoming the fear factor to sell more memberships

The great thing about the fitness industry is that whenever members come to thei...

Five questions to answer with your marketing

Although the different forms of marketing that may have evolved over the years- ...

Influencer power: elevating gym marketing to new heights

In the dynamic world of fitness marketing, a new force has emerged, reshaping th...

Mastering social media advertising for gym growth: A guide for owners and managers

By Dean Godfrey, COO, Creative Fitness Marketing

Member Testimonials: Turning success stories into marketing gold

In the ever-evolving landscape of the fitness industry, member success stories a...

Creating successful gym promotions: From New Year’s resolutions to Summer Shred Challenges

In the dynamic world of fitness marketing, timing is everything. As the fitness ...

Resolution Revolution: 15 Strategies to Keep New Year's Gym Goals Going Strong

Gym branding: crafting an image that speaks to your target audience

In today's competitive fitness industry, gym branding is a crucial element of su...

Gym Marketing tips for January!

Marketing for gyms in January can be particularly strategic, as many people set ...

Digital vs. traditional marketing for gyms: Striking the perfect balance

In the competitive fitness industry, marketing plays a pivotal role in attractin...

How AI is transforming the marketing and sales functions within the fitness industry

Artificial intelligence is playing a significant role in marketing and sales wit...

Strategies for Maximising Gym Membership Sales: Paving the Way to Success

If you’re a gym owner or manager, one of the most crucial parts of your business...

The latest strategies in gym marketing: unlocking success in the fitness industry

In the ever-evolving world of marketing, gyms and health clubs need to stay ahea...

Understanding Your Audience: Tailoring Your Gym Marketing Strategy

A crucial foundation of any effective gym marketing campaign is a comprehensive ...

Unleash Your Gym's Potential: Harnessing Video Content to Attract New Members!

In the fast-paced world of fitness and wellness, attracting and engaging potenti...

26 Innovative Gym Marketing Ideas to Attract and Retain New Members

Welcome to our blog, where we dive into the world of fitness marketing and unvei...

Invest in Search Engine Optimisation to reach prospects actively seeking a fitness solution

If you want to reach prospects who are actively seeking a fitness solution, inve...

Partner with micro-influencers to promote your brand

As a gym owner, you're always looking for new ways to market your club and bring...

Love what you sell – a 3 min read to boost your sales teams enthusiasm

Sales can be described simply as a transfer of enthusiasm from one person to ano...

3 ways to use TikTok in your gym marketing plan

As a gym or health club owner, you know the importance of staying ahead of the c...

4 tips to maximise your Health Club membership sales

There are many pieces to the puzzle when it comes to driving sales in any busine...

Snapchat advertising

Did you know that Snapchat now has an advertising platform similar to Facebook’s...

3 QUICK TIPS FOR SHOWING A PROSPECT AROUND YOUR CLUB

1. Focus on building rapport with your prospect. For those of us who have been i...

The Oaks Hotel Leisure Club get 520 new members in only 8 weeks during Health Awareness Campaign

48% Facebook. 18% Direct Mail. 15% Referrals. 10% Instagram. 4% Google - The mar...

5 ways to boost membership sales for your gym

If you're looking for some actionable steps you can take to boost the member num...

3 quick tips to compete against the big box clubs

If you are an independent health club owner in the UK you will know that competi...

How the energy crisis & increasing living costs can be a good thing for your Health Club

With the continued increases in the cost of living, it could be a tough road ahe...

How can offering a free gym induction increase retention and drive more secondary spend?

Competition in the fitness industry is at an all-time high. Not only are health ...

Social Media Cheat Sheet For Gyms

3 KEYS TO SOCIAL MEDIA SUCCESS 1. Engagement Probably the most important thing t...

Why Facebook posts boost posts don't always work

Wind back the clock 5 years and gyms were signing up dozens of new members off t...

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