Did you know that Snapchat now has an advertising platform similar to Facebook’s (or Meta as it is now officially known)? If you’ve been looking at creative ways to reach under 40-year-old gym users, then this could be a good place to start.
According to Snap Chat
- On average, 347 million people use Snapchat every day.1
- Snapchat reaches 75% of millennials and Gen Z.2
- On average, Snapchatter’s spend over 30 minutes on Snapchat every day.3
BUSINESS PROFILES
PLUS, they have recently launched public profiles which means you can set up a business profile and connect with your gym members on a personal level, just as you would with your Instagram or Facebook pages.
AR LENSES
You can even set up a branded AR lens in under 5 minutes and the best thing about it is it is super user friendly!
The lens has loads of elements available to use or you can even upload your own imagery which will appear on users snap chats stories as part of a t-shirt, hat or even as part of their hand as they wave it around. A fantastic interactive and engaging advertisement which is unique and at the cutting edge of digital advertising.
PAID SNAPCHAT ADVERTISING
If you’re looking to reach local gym goers, then there is a range of different advertising options on Snap Chat to help you reach a range of goals such as brand awareness, community engagement and lead generation.
The ads manager tool is relatively user friendly and intuitive although not without its slight functionality glitches from time to time. If you have used the Facebook Adverts Manager you will be familiar with the set up as it is very similar. The great news for independent gyms is that there is a local area targeting option so you can get down to the nitty gritty and target prospective gym members in your area (something that isn’t available on all digital advertising platforms).
Complete with a Snap Chat pixel and conversion API, theoretically you can help Snap Chat optimize your ad campaigns, improve your targeting and measure the conversions from your Snapchat campaigns. To get this setup there are user guides and manuals, although these are light in comparison with Facebook so you may need assistance from a developer depending on the website platform you use.
Being the newest kid on the block, Snapchat have some pretty good incentives to get started on their paid advertising platform. At the time of writing they're offering £375 free ad spend when you spend £350 on their platform.
At CFM we deploy over 10 different marketing mediums on our campaigns, including digital and paid social (Facebook, Instagram, Google, Snapchat), direct mail, corporate and community outreach, outdoor signage, open days, referral programmes and more. To find out more about what we do, request an information pack by clicking this link today.
