3 ways to use TikTok in your gym marketing plan

As a gym or health club owner, you know the importance of staying ahead of the curve when it comes to marketing. You need to keep up with the latest trends, adapt to new technology and find ways to engage your customers. So how do you go about that?

Tik Tok

One way is by using TikTok in your gym marketing plan. As one of the hottest social media platforms right now, TikTok offers an incredible opportunity for businesses to reach potential customers and engage them in fun and creative ways. In this blog post, we will discuss three ways you can use Tik Tok to enhance your gym marketing strategy and make sure your business stands out from the rest.

Engage your members to help with retention.

As the popularity of TikTok continues to grow, so does its potential as a marketing tool for gyms and other fitness businesses. While some may see TikTok as a platform for teenagers and Gen Zers, that doesn't mean it can't be used to engage your members of all ages.

TikTok provides a great opportunity to connect with younger members and get them involved in club activities. Have them create videos showing how they use the gym, what their favourite workout is, or what they love most about being a member. This can not only help engage younger members, but also give you valuable insights into what motivates them to stay active.

Keep members engaged with challenges and contests. TikTok challenges and contests are a great way to keep your existing members engaged while also attracting new ones. Host regular challenges with prizes for things like most steps taken in a week or most workouts completed in a month.

Generate leads for your sales team.

As a business owner, you're always looking for new ways to generate leads and bring in customers. You may have considered using TikTok as part of your gym marketing plan, but you're not sure how it would work. Here are some ways that you can use Tikok to generate leads for your sales team:

1. Use TikTok to create short, attention-grabbing Tvideos that showcase your gym and its facilities. With its short video format and creative tools, TikTok is the perfect platform for creating attention-grabbing content that will make people want to join your gym. Whether it's showcasing impressive workouts, fun group classes, or helpful tips and tricks, creative content on TikTok can go a long way in attracting new members.

2. Use hashtags and other keywords in your videos to help potential customers find your gym when they're searching for gyms in their area.

3. Use TikTok's duet feature to collaborate with other businesses in your area, or with influencers who have a following of potential customers interested in fitness and health.

4. Offer discounts or promotions exclusively to those who follow your gym's TikTok account.

5. Host a contest on TikTok and offer a prize that would be of interest to potential gym members, such as a free month of membership or a personal training session.

Participate in current trends to build your following & show your clubs personality.

If you're not using TikTok in your gym marketing plan, you're missing out on a huge opportunity to connect with potential members and show off your club's personality.

TikTok is all about having fun and being creative, so make sure your content reflects that. Use trending hashtags and challenges to get involved in the conversation and reach a wider audience. And don't forget to showcase your unique brand voice and style – this is what will make you stand out from the rest.

Most importantly, remember that TikTok is all about interaction and engagement. So, make sure you're responding to comments, liking and following other users, and generally being active on the platform. This is how you'll build a strong following of loyal fans who will help spread the word about your great gym!


Looking for help with marketing at your health club? At CFM we are experts at fitness marketing and sales, and help gyms all around the UK & Ireland to increase their membership base. Find out more about how we work by grabbing an info pack here