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OUR BLOG
Welcome to the UK CFM blog. Here we will share the latest news, trends and hot topics in the fitness and member arena.
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Fitness24 Gosport Partners with CFM to Compete with Big-Box Gyms
For independent gyms like Fitness24 Gosport, competing with big franchise brands...
Client Results
How to Attract New Gym Members in January 2025: Five Strategies for Success
January is the most critical month for gyms and fitness centres, as it marks the...
Learning Articles
Infitness Gym Sees Boost in Secondary Spend and Market Exposure with CFM Campaign
Client Results
Boosting Gym Membership Sales in December: Strategies for Success
As the festive season approaches, many gyms face a unique challenge: maintaining...
Learning Articles
Maximising Gym Membership Sales: 10 Proven Strategies for Success
In the competitive world of fitness and wellness, attracting and retaining gym m...
Learning Articles
Juvenate Health & Leisure Cheltenham: Social Media Strategy Drives Membership Boom
Juvenate Health & Leisure, located within the Leonardo Royal Hotel in Chelte...
Client Results
Juvenate Health & Leisure Sees Remarkable Growth with Creative Fitness Marketing
Juvenate Health & Leisure, nestled within the Leonardo Royal Hotel in Invern...
Client Results
True member engagement
Have you ever said “With our club, you are a member, not a number?” Time and tim...
Learning Articles
Listen your way into a sale!
The first step in any sales process is to get information from prospective membe...
Learning Articles
Springhill Court Hotel Leisure Club Soars with Creative Fitness Marketing
Springhill Court Leisure Club has recently experienced a significant boost in me...
Client Results
Overcoming the fear factor to sell more memberships
The great thing about the fitness industry is that whenever members come to thei...
Learning Articles
£102,000 in Membership Profit in 7 Weeks - Fit24 Hull & CFM
Fit24 Hull, known for its exceptional services and community engagement, has rec...
Client Results
Five questions to answer with your marketing
Although the different forms of marketing that may have evolved over the years- ...
Learning Articles
£238,000 in membership profit in 7 weeks - voco Lythe Hill Hotel & Spa & CFM
voco Lythe Hill Hotel & Spa, a historic country house hotel set amidst 22 ac...
Client Results
Influencer power: elevating gym marketing to new heights
In the dynamic world of fitness marketing, a new force has emerged, reshaping th...
Learning Articles
Mastering social media advertising for gym growth: A guide for owners and managers
By Dean Godfrey, COO, Creative Fitness Marketing
Learning Articles
Wave Spa at Crowne Plaza Gerrards Cross surpasses expectations with a marketing campaign profit of over £213,000 in just 7 weeks.
If you're in the health and wellness business and looking to enhance your member...
Client Results
Move Health Club celebrates tremendous success with a 35-day membership campaign
Move Health Club, nestled within the lovely Mercure Hotel in Nottingham, recentl...
Client Results
Member Testimonials: Turning success stories into marketing gold
In the ever-evolving landscape of the fitness industry, member success stories a...
Learning Articles
Creating successful gym promotions: From New Year’s resolutions to Summer Shred Challenges
In the dynamic world of fitness marketing, timing is everything. As the fitness ...
Learning Articles
Achieving fitness milestones: Choices Health Club welcomes 410 new members in just 6.5 weeks!
Choices Health Club in Grantham has been making waves in the fitness community w...
Client Results
Resolution Revolution: 15 Strategies to Keep New Year's Gym Goals Going Strong
Learning Articles
Gym branding: crafting an image that speaks to your target audience
In today's competitive fitness industry, gym branding is a crucial element of su...
Learning Articles
Ardoe Health Club: Navigating success in their recent marketing initiative
In the competitive Aberdeen health and fitness scene, Ardoe Health Club successf...
Client Results
Intershape Fitness: How they broke through the clutter on their recent marketing campaign.
In the busy fitness landscape of Colne and Skipton, where budget and independent...
Client Results
Gym Marketing tips for January!
Marketing for gyms in January can be particularly strategic, as many people set ...
Learning Articles
Romans Leisure Club, Sketchley Grange Hotel attracts 229 new members in just 6 weeks
If you're looking for a shining example of a well-managed health club, look no f...
Client Results
Digital vs. traditional marketing for gyms: Striking the perfect balance
In the competitive fitness industry, marketing plays a pivotal role in attractin...
Learning Articles
How AI is transforming the marketing and sales functions within the fitness industry
Artificial intelligence is playing a significant role in marketing and sales wit...
Learning Articles
236 new members in 6 weeks during the marketing campaign at Everybody's Gym
Everybody’s is a gym for everybody! They are an independent family-owned gym and...
Client Results
Success story: Fit24 get 72 new members in one day
Fit24 Seaham achieved a milestone during their recent Club Open Day, welcoming 7...
Client Results
Strategies for Maximising Gym Membership Sales: Paving the Way to Success
If you’re a gym owner or manager, one of the most crucial parts of your business...
Learning Articles
The latest strategies in gym marketing: unlocking success in the fitness industry
In the ever-evolving world of marketing, gyms and health clubs need to stay ahea...
Learning Articles
Understanding Your Audience: Tailoring Your Gym Marketing Strategy
A crucial foundation of any effective gym marketing campaign is a comprehensive ...
Learning Articles
Success story: how Inspirations Health Club boosted monthly revenue by £4,220 with a powerful marketing campaign
Inspirations, a charming health club located within the Mercure Hotel in Shrewsb...
Client Results
JUVENATE HEALTH CLUB EDINBURGH: MARKETING CAMPAIGN ATTRACTS 218 NEW MEMBERS IN JUST 8 WEEKS
Juvenate Health & Leisure Club in Edinburgh recently experienced a significa...
Client Results
Unleash Your Gym's Potential: Harnessing Video Content to Attract New Members!
In the fast-paced world of fitness and wellness, attracting and engaging potenti...
Learning Articles
26 Innovative Gym Marketing Ideas to Attract and Retain New Members
Welcome to our blog, where we dive into the world of fitness marketing and unvei...
Learning Articles
Lifestyle Health & Leisure club – marketing campaign results in direct debit income increase of £1,800 monthly.
Are you a gym or health club owner and looking for ways to increase your monthly...
Client Results
FOREST HILLS LEISURE CLUB SIGNS UP 581 NEW MEMBERS DURING THEIR MEMBERSHIP PUSH.
If you’re looking for fresh ways to drive membership sales at your gym or health...
Client Results
Invest in Search Engine Optimisation to reach prospects actively seeking a fitness solution
If you want to reach prospects who are actively seeking a fitness solution, inve...
Learning Articles
Partner with micro-influencers to promote your brand
As a gym owner, you're always looking for new ways to market your club and bring...
Learning Articles
Kingfisher Health Club sign up 642 new members in only 7 weeks
If you want an example of a club that is well managed, here it is. Having acquir...
Client Results
Love what you sell – a 3 min read to boost your sales teams enthusiasm
Sales can be described simply as a transfer of enthusiasm from one person to ano...
Learning Articles
Ignite generate over £155,000 in gross membership income
I could write a whole essay on how Ignite Fitness has ‘got it right’. But one as...
Client Results
3 ways to use TikTok in your gym marketing plan
As a gym or health club owner, you know the importance of staying ahead of the c...
Learning Articles
Black Friday Sale: 38 new gym members at Oceans Health & Fitness
Oceans Health & Fitness nailed their Black Friday Sale at the end of Novembe...
Client Results
4 tips to maximise your Health Club membership sales
There are many pieces to the puzzle when it comes to driving sales in any busine...
Learning Articles
Springhill Leisure Club get 356 new members in 7 weeks: Health Awareness Campaign
If you would like new members for your health club or gym, this article may piqu...
Client Results
Snapchat advertising
Did you know that Snapchat now has an advertising platform similar to Facebook’s...
Learning Articles
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