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Welcome to the UK CFM blog. Here we will share the latest news, trends and hot topics in the fitness and member arena.
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Understanding Your Audience: Tailoring Your Gym Marketing Strategy

A crucial foundation of any effective gym marketing campaign is a comprehensive ...

3 quick tips to compete against the big box clubs

If you are an independent health club owner in the UK you will know that competi...

How the energy crisis & increasing living costs can be a good thing for your Health Club

With the continued increases in the cost of living, it could be a tough road ahe...

How can offering a free gym induction increase retention and drive more secondary spend?

Competition in the fitness industry is at an all-time high. Not only are health ...

Q&A Jake Wright, Director Voyage Fitness, Australia

Jake Wright is a Director of Voyage Fitness Health Clubs in Australia. He has be...

Q&A David Monkhouse, Co-owner and Director at Leisure-net Solutions

David Monkhouse is the Co-owner and Director at Leisure-net Solutions. He is als...

Q&A Steffie Bryant, Country Manager EMEA of Gymsales Software

Steffie Bryant is the Country Manager EMEA of Gymsales Software. With a solid ba...

Q&A with Tony Barry - Script Media Group

Tony Barry is the Director at Script Media Group who are the publishers of The W...

Q&A Katie Lewis, Director at Brand Chatter & Workplace Mental Wealth

Katie Lewis is the Director at Brand Chatter and Workplace Mental Wealth. She ha...

Q&A Rachel Young, Director of Business Development at MYZONE

Rachel Young is the Director of Business Development at Myzone EMEA & the Vi...

Q&A with Rob Waterhouse, CFM

Rob Waterhouse is one of CFM’s longest standing staff, having worked for the com...

Q&A with Jonathan Monks, MYZONE

Jonathan Monks is the Director of MYZONE EMEA & has been in the role for 7 y...

Q&A with Paul Ramsay, 3D Leisure

Paul Ramsay is the Managing Director at 3D leisure, a leading health, fitness an...

Q&A with Scott Lamber, Jordan Fitness

Scott Lamber is the Head of Sales at Jordan Fitness, commercial gym equipment su...

Q&A with Duncan Foster, Choices Health Clubs

Duncan is the Director of Choices Health Clubs, of which there are 4 sites with ...

Q&A WITH Jamie Cartwright, Hatton Boxing & Box12

Jamie Cartwright is the owner of Hatton Boxing & Co-Founder at Box12. He is ...

Q&A with David Stalker, MYZONE & Europe Active

David Stalker has served the fitness industry well for more than 20 years. He is...

Q&A WITH Isaac Buchanan, Gymflow

Isaac is the founder & CEO of Gymflow, a newly launched all-in-one business ...

Q&A with Dave Wright, CFM & MYZONE

Dave Wright is the CEO & owner of Creative Fitness Marketing & is also t...

Q&A with Daryl Cygler - Smartphone Video Marketer

Daryl Cygler is a Smartphone Video Marketer with over 15 years’ experience in th...

Q&A with Louise Day - Champneys Health Resort Group

Louise Day is the Wellbeing & Fitness Director of Champneys Health Resort Gr...

Social Media Cheat Sheet For Gyms

3 KEYS TO SOCIAL MEDIA SUCCESS 1. Engagement Probably the most important thing t...

Local leisure centre gets 351 new members in 6 weeks

As a fitness industry professional, you will relate to the tribulations faced by...

Why Facebook posts boost posts don't always work

Wind back the clock 5 years and gyms were signing up dozens of new members off t...

How Feel Good Mercure generated £28,000 on a gym open day

You’re about to read something that could give your health club the boost it nee...

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