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Welcome to the UK CFM blog. Here we will share the latest news, trends and hot topics in the fitness and member arena.
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How to Attract New Gym Members in January 2025: Five Strategies for Success

January is the most critical month for gyms and fitness centres, as it marks the...

Boosting Gym Membership Sales in December: Strategies for Success

As the festive season approaches, many gyms face a unique challenge: maintaining...

Maximising Gym Membership Sales: 10 Proven Strategies for Success

In the competitive world of fitness and wellness, attracting and retaining gym m...

True member engagement

Have you ever said “With our club, you are a member, not a number?” Time and tim...

Listen your way into a sale!

The first step in any sales process is to get information from prospective membe...

Overcoming the fear factor to sell more memberships

The great thing about the fitness industry is that whenever members come to thei...

Five questions to answer with your marketing

Although the different forms of marketing that may have evolved over the years- ...

Influencer power: elevating gym marketing to new heights

In the dynamic world of fitness marketing, a new force has emerged, reshaping th...

Mastering social media advertising for gym growth: A guide for owners and managers

By Dean Godfrey, COO, Creative Fitness Marketing

Member Testimonials: Turning success stories into marketing gold

In the ever-evolving landscape of the fitness industry, member success stories a...

Creating successful gym promotions: From New Year’s resolutions to Summer Shred Challenges

In the dynamic world of fitness marketing, timing is everything. As the fitness ...

Gym branding: crafting an image that speaks to your target audience

In today's competitive fitness industry, gym branding is a crucial element of su...

Digital vs. traditional marketing for gyms: Striking the perfect balance

In the competitive fitness industry, marketing plays a pivotal role in attractin...

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