When it comes to understanding the fitness industry, there aren’t many people with a perspective as unique as Robert Waterhouse. Not only has he worked with Creative Fitness Marketing (CFM) for over a decade, but he’s also an IFBB Pro Classic Physique competitor, bringing elite-level experience to his role as a fitness consultant.
Robert first joined CFM in 2011, and since then has been involved in over 85 promotional campaigns, helping gyms across the UK grow their memberships and strengthen their businesses.
Over that time, he’s played a part in selling more than 17,000 memberships, giving him a deep understanding of what really drives growth in health clubs.
The past year has taken Robert abroad, where he spent time in Dubai working as an online coach while preparing for the prestigious IFBB Dubai Pro in Classic Physique. Alongside his own contest prep, Robert has been busy supporting clients with tailored competition prep, nutrition coaching, and lifestyle training. His approach focuses not just on results in the gym, but also on helping people build positive daily habits that last long after the training plan ends.
Now back in the UK permanently, Robert has big plans for the next chapter. “Over the next 12 months, I’ll be moving to the Midlands to be closer to my favourite gyms in the UK, and I’ll also be preparing for the 2026 contest season,” he explains. “Being based here again also means I can continue working with CFM, supporting gyms as a consultant, which I’ve really enjoyed for more than ten years.”
For Robert, the appeal of working with CFM lies in the impact it creates. “I like being part of a company that genuinely helps clubs grow. It’s rewarding to see gyms thrive and to know you’ve been a part of making that happen.”
With both professional bodybuilding experience and a proven track record in fitness sales and marketing, Robert brings a rare blend of expertise that benefits every club he works with. His story is a reminder that at CFM, the team isn’t just made up of marketers, it’s made up of people who live and breathe fitness.
Creative Fitness Marketing has been supporting gyms and health clubs for over 35 years, working with more than 1,200 facilities across the UK and Ireland. To find out how CFM can help your gym grow, call us today on 0115 777 3333.