--- title: CFM Blog | Kate Landers description: Welcome to the UK CFM blog. Here we will share the latest news, trends and hot topics in the fitness and member arena. --- [![cfm-logo](https://blog.cfm.net/hubfs/cfm-logo-1.svg "cfm-logo")](https://blog.cfm.net/) - [Case Studies](https://uk.cfm.net/case-studies) - [Campaigns](https://uk.cfm.net/campaigns) - [Team](https://uk.cfm.net/our-team) - [Blog](https://uk.cfm.net/blog) - [Info Pack](https://uk.cfm.net/information-pack) - [COVID 19](https://uk.cfm.net/covid-19) - [Get in touch](https://uk.cfm.net/contact) # OUR BLOG Welcome to the UK CFM blog. Here we will share the latest news, trends and hot topics in the fitness and member arena. ##### Filter: - All - Learning Articles - Client Results - Q&A ## How Gyms Used the Football World Cup to Win More Members Major sporting events always create excitement, but the most successful gyms see... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## How Gyms Are Using Claude AI to Save Time and Improve Operations Artificial intelligence is becoming a valuable tool for fitness businesses, and ... ## Marketing in 2026: What UK Gyms Should Focus On As we move into 2026, marketing for gyms in the UK is becoming less about loud p... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## Independent Gyms Are Thriving and RS Fitness Is Leading the Way In a landscape dominated by franchise studios, independent gyms might seem like ... - [Client Results](https://blog.cfm.net/tag/client-results) ## From the Stage to the Sales Floor: Robert Waterhouse Brings IFBB Pro Experience to CFM When it comes to understanding the fitness industry, there aren’t many people wi... ## Spa Naturel within Mercure Dartford Drives Long-Term Membership Growth with CFM’s Sales-First Approach In a fitness market flooded with no-contract memberships and rock-bottom monthly... - [Client Results](https://blog.cfm.net/tag/client-results) ## 2025 Fitness Marketing Essential: Hyper-Personalised Journeys for Every Member As we move through 2025, one marketing trend is taking centre stage for gym owne... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## Choices Health & Fitness Grantham Partners with CFM: Focusing on Sales, Not Just Leads In today’s competitive fitness industry, gym owners face an ongoing challenge: c... - [Client Results](https://blog.cfm.net/tag/client-results) ## Case Study: Intershape Fitness Colne & Skipton - Achieving Growth Through Strategic Marketing with CFM Background Intershape Fitness, with two sites in Colne and Skipton, has partnere... - [Client Results](https://blog.cfm.net/tag/client-results) ## Rena Health & Leisure Breaks Through the Clutter in Southampton's Competitive Fitness Scene Southampton’s fitness market is fiercely competitive, with well-known brands lik... - [Client Results](https://blog.cfm.net/tag/client-results) ## Fitness24 Gosport Partners with CFM to Compete with Big-Box Gyms For independent gyms like Fitness24 Gosport, competing with big franchise brands... - [Client Results](https://blog.cfm.net/tag/client-results) ## Infitness Gym Sees Boost in Secondary Spend and Market Exposure with CFM Campaign - [Client Results](https://blog.cfm.net/tag/client-results) ## Juvenate Health & Leisure Cheltenham: Social Media Strategy Drives Membership Boom Juvenate Health & Leisure, located within the Leonardo Royal Hotel in Chelte... - [Client Results](https://blog.cfm.net/tag/client-results) ## Juvenate Health & Leisure Sees Remarkable Growth with Creative Fitness Marketing Juvenate Health & Leisure, nestled within the Leonardo Royal Hotel in Invern... - [Client Results](https://blog.cfm.net/tag/client-results) ## Springhill Court Hotel Leisure Club Soars with Creative Fitness Marketing Springhill Court Leisure Club has recently experienced a significant boost in me... - [Client Results](https://blog.cfm.net/tag/client-results) ## £102,000 in Membership Profit in 7 Weeks - Fit24 Hull & CFM Fit24 Hull, known for its exceptional services and community engagement, has rec... - [Client Results](https://blog.cfm.net/tag/client-results) ## £238,000 in membership profit in 7 weeks - voco Lythe Hill Hotel & Spa & CFM voco Lythe Hill Hotel & Spa, a historic country house hotel set amidst 22 ac... - [Client Results](https://blog.cfm.net/tag/client-results) ## Wave Spa at Crowne Plaza Gerrards Cross surpasses expectations with a marketing campaign profit of over £213,000 in just 7 weeks. If you're in the health and wellness business and looking to enhance your member... - [Client Results](https://blog.cfm.net/tag/client-results) ## Move Health Club celebrates tremendous success with a 35-day membership campaign Move Health Club, nestled within the lovely Mercure Hotel in Nottingham, recentl... - [Client Results](https://blog.cfm.net/tag/client-results) ## Achieving fitness milestones: Choices Health Club welcomes 410 new members in just 6.5 weeks! Choices Health Club in Grantham has been making waves in the fitness community w... - [Client Results](https://blog.cfm.net/tag/client-results) ## Resolution Revolution: 15 Strategies to Keep New Year's Gym Goals Going Strong - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## Ardoe Health Club: Navigating success in their recent marketing initiative In the competitive Aberdeen health and fitness scene, Ardoe Health Club successf... - [Client Results](https://blog.cfm.net/tag/client-results) ## Intershape Fitness: How they broke through the clutter on their recent marketing campaign. In the busy fitness landscape of Colne and Skipton, where budget and independent... - [Client Results](https://blog.cfm.net/tag/client-results) ## Gym Marketing tips for January! Marketing for gyms in January can be particularly strategic, as many people set ... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## Romans Leisure Club, Sketchley Grange Hotel attracts 229 new members in just 6 weeks If you're looking for a shining example of a well-managed health club, look no f... - [Client Results](https://blog.cfm.net/tag/client-results) ## How AI is transforming the marketing and sales functions within the fitness industry Artificial intelligence is playing a significant role in marketing and sales wit... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## 236 new members in 6 weeks during the marketing campaign at Everybody's Gym Everybody’s is a gym for everybody! They are an independent family-owned gym and... - [Client Results](https://blog.cfm.net/tag/client-results) ## Success story: Fit24 get 72 new members in one day Fit24 Seaham achieved a milestone during their recent Club Open Day, welcoming 7... - [Client Results](https://blog.cfm.net/tag/client-results) ## Strategies for Maximising Gym Membership Sales: Paving the Way to Success If you’re a gym owner or manager, one of the most crucial parts of your business... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## The latest strategies in gym marketing: unlocking success in the fitness industry In the ever-evolving world of marketing, gyms and health clubs need to stay ahea... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## Success story: how Inspirations Health Club boosted monthly revenue by £4,220 with a powerful marketing campaign Inspirations, a charming health club located within the Mercure Hotel in Shrewsb... - [Client Results](https://blog.cfm.net/tag/client-results) ## JUVENATE HEALTH CLUB EDINBURGH: MARKETING CAMPAIGN ATTRACTS 218 NEW MEMBERS IN JUST 8 WEEKS Juvenate Health & Leisure Club in Edinburgh recently experienced a significa... - [Client Results](https://blog.cfm.net/tag/client-results) ## Unleash Your Gym's Potential: Harnessing Video Content to Attract New Members! In the fast-paced world of fitness and wellness, attracting and engaging potenti... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## 26 Innovative Gym Marketing Ideas to Attract and Retain New Members Welcome to our blog, where we dive into the world of fitness marketing and unvei... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## Lifestyle Health & Leisure club – marketing campaign results in direct debit income increase of £1,800 monthly. Are you a gym or health club owner and looking for ways to increase your monthly... - [Client Results](https://blog.cfm.net/tag/client-results) ## FOREST HILLS LEISURE CLUB SIGNS UP 581 NEW MEMBERS DURING THEIR MEMBERSHIP PUSH. If you’re looking for fresh ways to drive membership sales at your gym or health... - [Client Results](https://blog.cfm.net/tag/client-results) ## Invest in Search Engine Optimisation to reach prospects actively seeking a fitness solution If you want to reach prospects who are actively seeking a fitness solution, inve... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## Partner with micro-influencers to promote your brand As a gym owner, you're always looking for new ways to market your club and bring... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## Kingfisher Health Club sign up 642 new members in only 7 weeks If you want an example of a club that is well managed, here it is. Having acquir... - [Client Results](https://blog.cfm.net/tag/client-results) ## Love what you sell – a 3 min read to boost your sales teams enthusiasm Sales can be described simply as a transfer of enthusiasm from one person to ano... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## Ignite generate over £155,000 in gross membership income I could write a whole essay on how Ignite Fitness has ‘got it right’. But one as... - [Client Results](https://blog.cfm.net/tag/client-results) ## Black Friday Sale: 38 new gym members at Oceans Health & Fitness Oceans Health & Fitness nailed their Black Friday Sale at the end of Novembe... - [Client Results](https://blog.cfm.net/tag/client-results) ## 4 tips to maximise your Health Club membership sales There are many pieces to the puzzle when it comes to driving sales in any busine... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## Springhill Leisure Club get 356 new members in 7 weeks: Health Awareness Campaign If you would like new members for your health club or gym, this article may piqu... - [Client Results](https://blog.cfm.net/tag/client-results) ## Snapchat advertising Did you know that Snapchat now has an advertising platform similar to Facebook’s... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## 3 QUICK TIPS FOR SHOWING A PROSPECT AROUND YOUR CLUB 1. Focus on building rapport with your prospect. For those of us who have been i... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## The Oaks Hotel Leisure Club get 520 new members in only 8 weeks during Health Awareness Campaign 48% Facebook. 18% Direct Mail. 15% Referrals. 10% Instagram. 4% Google - The mar... - [Learning Articles](https://blog.cfm.net/tag/learning-articles), - [Client Results](https://blog.cfm.net/tag/client-results) ## Juvenate Health Club get 260 new members in only 7 weeks during Health Awareness Campaign If you’re looking to increase the members in your gym or health club, then you m... - [Client Results](https://blog.cfm.net/tag/client-results) ## 5 ways to boost membership sales for your gym If you're looking for some actionable steps you can take to boost the member num... - [Learning Articles](https://blog.cfm.net/tag/learning-articles) ## Overcoming the Fear Factor to sell more memberships The great thing about the industry is that whenever members come to your club to... ### GET OUR NEWS DIRECT TO YOUR INBOX ![CFM_Logo_White-1](https://blog.cfm.net/hs-fs/hubfs/CFM_Logo_White-1.png?width=120&height=238&name=CFM_Logo_White-1.png) Sitemap - [Home](https://uk.cfm.net/) - [Case Studies](https://uk.cfm.net/case-studies) - [Campaigns](https://uk.cfm.net/campaigns) - [Team](https://uk.cfm.net/our-team)   - [Blog](https://uk.cfm.net/blog) - [Info Pack](https://uk.cfm.net/information-pack) - [COVID 19](https://uk.cfm.net/covid-19) Get in touch - [+44 (0) 115 777 3333](tel:+44(0)1157773333) - [uk@cfm.net](mailto:uk@cfm.net?subject=CFM%20UK%20Website%20Enquiry) Social Media - [Facebook](https://www.facebook.com/cfmuk/) - [YouTube](https://www.youtube.com/user/CreativeFitnessMkt) - [Instagram](https://www.instagram.com/cfmuk/) - [LinkedIn](https://www.linkedin.com/company/cfmuk/) Privacy Policy© CFM 2026