Juvenate Health & Leisure, nestled within the Leonardo Royal Hotel in Inverness, recently partnered with Creative Fitness Marketing (CFM) to rejuvenate its membership base. This collaboration has yielded outstanding results, significantly boosting the club's profile and profitability.
Campaign Success
The campaign was a resounding success, generating over £112,000 in projected campaign profit. Our strategic marketing efforts brought in more members than expected, exceeding all initial projections. The most effective marketing methods were:
Marketing Strategy
Our comprehensive marketing approach was instrumental in the campaign’s success. Utilising a mix of digital and traditional marketing techniques, we effectively captured the essence of Juvenate Health & Leisure and its unique offerings. Social media platforms like Facebook and Instagram played a crucial role, providing authentic content that resonated with the local community. Additionally, events, referrals, and outdoor signage significantly boosted visibility and engagement.
Positive Feedback and Seamless Integration
Club Manager Ally from Juvenate Health & Leisure praised the seamless execution of the campaign: “The campaign went seamlessly, it was everywhere! I like the positive feedback that came from it too. Conan and Izzy became part of the team.”
Ally also highlighted the importance of CFM's involvement in overcoming the challenges faced by the small team at Juvenate: “3D Leisure said to use CFM to help bolster the membership numbers we had. The numbers were good but they were falling a little and we just felt that we needed that extra bit of boost. We’re a very small team and find it difficult to get out and about in the community.”
Community Engagement and Member Experience
The campaign was designed not only to increase membership numbers but also to foster a sense of community and belonging. Our empathetic approach to sales, combined with a dedicated onsite team, ensured that prospective members felt welcomed and understood. This personalised approach was pivotal in driving the campaign’s success.
Ally emphasised the overwhelmingly positive results: “The results have been very positive. We’ve gained more than we thought. It was in excess of what anyone expected.”
A New Era of Growth
Juvenate Health & Leisure's partnership with CFM has revitalised its membership base and enhanced its reputation as a premier health and leisure destination in Inverness. With state-of-the-art facilities and a strong sense of community, the club is poised for continued growth and prosperity.
To explore the potential for a CFM campaign at your gym, spa, or health club, grab an info pack here.