Background
Intershape Fitness, with two sites in Colne and Skipton, has partnered with CFM for over a decade, achieving consistent membership growth and increased secondary revenue from services like personal training and supplements. This long-term collaboration has brought nearly 2,000 members across both clubs, making Intershape a local fitness mainstay.
The Latest Campaign
The recent campaign, running over six weeks, added 279 new members and generated a projected profit of £41,208. With minimal disruption to regular club activities, this campaign leveraged CFM’s strategic approach to reach a wide audience and maximise local impact. According to Tom, the Gym Manager, “This is the second campaign we’ve run in the last 12 months. Last year, we brought in around 400 members across both sites, and we’ve also seen online membership growth alongside secondary sales.”
The Strategy
CFM used a multi-channel approach tailored to Intershape’s local market:
- Facebook Advertising: Reached a broad demographic in the local area, generating interest and brand awareness.
- In-Club Events: Created a community buzz and brought potential members into the gym to experience it firsthand.
- Direct Mail: Targeted households with personalised offers, showcasing Intershape’s community spirit.
- Outdoor Signage: Increased visibility, making the gym prominent in the community.
- Creative One-Day Offers: Encouraged immediate sign-ups with limited-time incentives.
- SMS Marketing: Directly engaged past and potential members with timely promotions.
This multi-faceted approach allowed Intershape to reach various segments within the community and maintain visibility across different platforms.
Client Testimonial
Tom noted one of the unique aspects of CFM’s service is its adaptability to current social media trends. “It really is the complete package that these guys bring with them. The ability to stay up to date with social media trends” has been key to keeping Intershape relevant and competitive in a fast-evolving market.
Results
With 279 new members, £41,208 in projected campaign profit, and strengthened brand presence in both Colne and Skipton, Intershape Fitness is reaping the rewards of its long-term partnership with CFM. Beyond the numbers, the campaign’s success has solidified Intershape as the go-to fitness hub in its community.
For more information on how CFM can help your club grow, grab an information pack here