For independent gyms like Fitness24 Gosport, competing with big franchise brands—such as Pure Gym and The Gym Group—can be a daunting challenge. These national franchises benefit from large-scale marketing budgets, well-resourced sales teams, and operational support that covers everything from IT to customer service. Independent gym owners, however, often wear many hats, juggling everything from operations to member engagement themselves. Recognising the need for a specialised marketing and sales push, Fitness24 Gosport partnered with CFM for a six-week campaign to elevate their brand presence and give membership numbers a meaningful boost.
Professional Marketing Expertise with a Personal Touch
During the six-week campaign, we took on the heavy lifting of marketing and sales, enabling the Fitness24 team to focus on what they do best—providing an exceptional member experience. Our team was not only professional and efficient but also seamlessly integrated into the Fitness24 environment, connecting with both staff and members. Alex, the Manager at Fitness24 Gosport, commented, “CFM spent six weeks with us. Professional, good with members, and helpful with the team.”
This hands-on support allowed Fitness24 to maintain a warm, personal atmosphere for both prospective and existing members. Our team’s professional approach ensured that new members felt welcomed from day one, while also assisting Fitness24’s staff in keeping operations running smoothly throughout the campaign.
Making Fitness24 Gosport Stand Out
The CFM campaign did more than just drive memberships—it helped increase Fitness24 Gosport’s visibility within the local community. Through targeted marketing efforts, we ensured that Fitness24’s name stayed top of mind for potential members in the Gosport area. This heightened brand awareness is invaluable in a market crowded with high-profile franchise gyms.
By relying on our expertise, Fitness24 was able to reach audiences they might not have been able to connect with independently, elevating their presence among the competition and giving prospective members a reason to choose a local, independently owned gym over a national chain.
Outstanding Results
The campaign’s impact on Fitness24 Gosport’s membership numbers and bottom line was substantial. In just six weeks, our efforts led to 154 new members and over £30,000 in additional forecasted profit. The increase in membership not only provided an immediate financial boost but also strengthened Fitness24’s long-term prospects by expanding their community of loyal members.
For independent gyms like Fitness24 Gosport, outsourcing marketing and sales to a trusted partner like CFM can be a game-changer. It allows gym owners to focus on creating a welcoming, community-centred environment, while skilled professionals handle the complexities of driving growth in a competitive market.
For more information on how a CFM campaign can boost your gym’s membership and income, grab an information pack
here or contact us on 0115 777 3333.