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Welcome to the UK CFM blog. Here we will share the latest news, trends and hot topics in the fitness and member arena.
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How Gyms Can Use Micro Influencers to Drive Real Growth

When people think of influencer marketing, they often picture celebrities with h...

The First 48 Hours: Where Most Gym Sales Are Won or Lost

Most gyms put enormous effort into generating leads by running ads, promoting of...

Growth Without Noise: What Is Actually Driving New Members in 2026?

There is no shortage of marketing advice available to gym owners. New platforms....

Why Scotland Delivered Strong Results for Fitness Campaigns in 2025

Over the past year, Scotland has proven to be a strong-performing region for gym...

What Really Makes a Gym Feel Like Home

Walk into any modern gym today and you’ll likely see the same things: sleek equi...

Danbury Fitness Boosts Membership and Footfall with CFM Campaign

Why is it important to have sales specialists in your club?

Having sales specialists working in your health club is crucial, not just for se...

The Benefits of Multiple Exposure Marketing for Health Clubs

In an industry where motivation, consistency, and trust are key, marketing a hea...

Over 1,200 Gyms Have Chosen CFM to Drive Growth - Here's Why

The fitness industry has changed dramatically over the last few decades, shaped ...

From Sales Floor to Gym Floor: How CFM’s Jonny Packard Turned Around a Local Club

For many gym owners, the journey into fitness isn’t just a business decision, it...

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