In a landscape dominated by franchise studios, independent gyms might seem like the underdog. Yet boutique-style independents are carving out a strong space in the market by building something money cannot buy: community.
That is exactly what RS Fitness Studios has achieved since opening its new home in January 2025 after relocating from Mansfield. Unlike many boutique franchises that appeal to a narrow group of enthusiasts, RS Fitness has created a space that is inclusive, welcoming and tailored to people of all levels.
From first-timers to seasoned athletes, RS Fitness proves that when expert training meets genuine community spirit, the results speak for themselves.
More Than Just Workouts: A Supportive Fitness Community
At RS Fitness the mission is simple: everyone should feel empowered on their fitness journey. That is why their Community-Focused Group Training sits at the heart of what they do.
These sessions provide the right mix of motivation and guidance. They offer structure for those new to exercise while still challenging members who want to push their limits. The outcome is a diverse, supportive and loyal member base that grows together.
Driving Growth with CFM
To support its expansion, RS Fitness partnered with CFM on a recent marketing and sales campaign. The results have been transformational.
“What I like most about CFM is the completely hands-off approach for us,” says Ruby from RS Fitness Studios. “They’ve brought in their own leads, conducted their own sales, helped with inductions. It’s been a huge success, we’ve had a huge influx of clients!”
This partnership allowed RS Fitness to stay focused on delivering the inclusive training environment they are known for, while CFM’s sales expertise ensured a steady stream of motivated new members.
Competing With the Giants
The rise of boutique franchises often dominates the headlines, but RS Fitness shows that independents can more than compete by building something franchise models sometimes lack: authentic community.
By putting inclusivity, personal growth and genuine relationships ahead of flashy branding, RS Fitness is not only keeping pace with the big names, it is setting a new standard for what a modern fitness studio can be.
Ready to See What Community Can Do?
At RS Fitness Studios, it is not just about getting fit. It is about finding your place. Whether you are starting fresh or chasing new personal bests, you will be supported every step of the way.
For fitness businesses that want to grow like RS Fitness, CFM’s sales-first campaigns deliver real results.
To find out how CFM can help your gym grow, call us today on 0115 777 3333.
