Over the past year, Scotland has proven to be a strong-performing region for gym marketing campaigns, and the results from several CFM-led campaigns highlight why this market deserves attention.
Campaigns delivered at Juvenate Edinburgh, Juvenate Inverness, and Ardoe produced notable increases in recurring monthly revenue from one campaign. Juvenate Edinburgh achieved a £2,865 uplift, Juvenate Inverness saw £4,140, and Ardoe generated an additional £3,527 per month.
While the figures are encouraging, the wider context helps explain why Scotland continues to perform well.
Compared to many areas of the UK, the Scottish fitness market remains less mature, with fewer gyms overall and less aggressive competition from other industries using Facebook and social media advertising. This creates an environment where marketing messages can cut through more clearly, provided they are relevant, local, and authentic.
What stood out most in these campaigns was the approach to advertising and the way enquiries were handled by CFM. The best-performing activity focused on real people, genuine members, familiar faces, and engaging video content that reflected everyday life rather than highly polished marketing. This down-to-earth style resonated strongly with local audiences and helped build trust before prospects even stepped into the club.
From there, the focus shifted to what CFM does best, building rapport and delivering an exceptional joining experience. Every interaction was treated as more than just a sign-up. Time was taken to understand each individual’s motivations, concerns, and goals, and tours were tailored accordingly. The emphasis was on making people feel comfortable, supported, and confident in their decision.
That experience didn’t stop at the point of sale. By going above and beyond during the tour and consultation, CFM helped create members who felt genuinely positive about joining. In close-knit Scottish communities, this naturally led to strong word-of-mouth, with new members recommending the club to others.
The results seen across Scotland reinforce a simple truth. While markets and platforms evolve, people still join gyms because of people. Authentic marketing combined with a personalised sales process continues to deliver sustainable growth, and this is where CFM consistently adds value.
Creative Fitness Marketing has supported gyms and health clubs for over 35 years, helping more than 1,200 facilities grow memberships and income across the UK and Ireland. To find out how CFM can support your club, grab an info pack
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