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Welcome to the UK CFM blog. Here we will share the latest news, trends and hot topics in the fitness and member arena.
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The Benefits of Multiple Exposure Marketing for Health Clubs

In an industry where motivation, consistency, and trust are key, marketing a hea...

Over 1,200 Gyms Have Chosen CFM to Drive Growth - Here's Why

The fitness industry has changed dramatically over the last few decades, shaped ...

From Sales Floor to Gym Floor: How CFM’s Jonny Packard Turned Around a Local Club

For many gym owners, the journey into fitness isn’t just a business decision, it...

Local leisure centre gets 351 new members in 6 weeks

As a fitness industry professional, you will relate to the tribulations faced by...

Q&A with Jake Wright, Director Voyage Fitness, Australia

Jake Wright is a Director of Voyage Fitness Health Clubs in Australia. He has be...

How can offering a free gym induction increase retention and drive more secondary spend?

Competition in the fitness industry is at an all-time high. Not only are health ...

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