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Welcome to the UK CFM blog. Here we will share the latest news, trends and hot topics in the fitness and member arena.
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Why Scotland Delivered Strong Results for Fitness Campaigns in 2025

Over the past year, Scotland has proven to be a strong-performing region for gym...

What Really Makes a Gym Feel Like Home

Walk into any modern gym today and you’ll likely see the same things: sleek equi...

Danbury Fitness Boosts Membership and Footfall with CFM Campaign

Why is it important to have sales specialists in your club?

Having sales specialists working in your health club is crucial, not just for se...

The Benefits of Multiple Exposure Marketing for Health Clubs

In an industry where motivation, consistency, and trust are key, marketing a hea...

Over 1,200 Gyms Have Chosen CFM to Drive Growth - Here's Why

The fitness industry has changed dramatically over the last few decades, shaped ...

From Sales Floor to Gym Floor: How CFM’s Jonny Packard Turned Around a Local Club

For many gym owners, the journey into fitness isn’t just a business decision, it...

Local leisure centre gets 351 new members in 6 weeks

As a fitness industry professional, you will relate to the tribulations faced by...

Q&A with Jake Wright, Director Voyage Fitness, Australia

Jake Wright is a Director of Voyage Fitness Health Clubs in Australia. He has be...

How can offering a free gym induction increase retention and drive more secondary spend?

Competition in the fitness industry is at an all-time high. Not only are health ...

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