As a fitness industry professional, you will relate to the tribulations faced by many small businesses in the UK, high competition, high overheads, a lot of hard work & in many cases a low profit margin. With the rapidly growing number of competitor gyms including large franchise clubs offering cheap no-contract memberships, local health clubs have had to think outside the box to survive.
Brentwood Leisure Trust opened its doors in 1988 & has been a popular leisure venue ever since. With a fully equipped gym, swimming pool, group fitness classes, great staff & more, the centre has a lot to offer its members. However, in recent years they noticed a drop off in memberships & knew they had to do something. To make matters worse, three competitors in the area had large sales teams & invested significantly in their businesses. Sitting back & crossing fingers wasn’t an option!
Roger Davison, CEO of Brentwood Leisure Trust made the decision to engage an external marketing Company to help compete in an ever-changing industry. Using Creative Fitness Marketing (CFM) in 2012, Roger decided to run a second campaign in 2019 & was very pleased with the results.
