Nearly two years ago, Carl Saville took over management of what was then known as Xtreme Fitness. Today, after a full rebrand to Danbury Fitness, the club doesn’t just look fantastic, it’s thriving. Membership numbers are up, revenue is stronger, and, most importantly to Carl, the weekly footfall has grown significantly, making the gym busier and more vibrant than ever.
Carl isn’t your typical club manager. At 39, he’s the strongest, fittest, and healthiest he’s ever been. A CrossFit coach, lead coach for Maldon & Tiptree Football Club, Guinness World Records adjudicator, and avid CrossFitter himself, Carl lives and breathes the active lifestyle that Danbury Fitness promotes.
Why CFM?
Carl knew that while the rebrand had given the club great momentum, there was still room to push awareness and reach further into the local community.
“Why wouldn’t you want to continue that momentum? While we were increasing our memberships, we wanted that extra help to enhance advertising and brand awareness.”
The decision to work with Creative Fitness Marketing (CFM) was straightforward.
“There was no financial reason not to. Even if we only got enough members to cover the cost of the campaign, the huge brand awareness alone would be valuable for us.”
Campaign Success
CFM’s five-week promotional campaign blended strategic marketing with hands-on sales expertise. The result? A 15%+ increase in monthly revenue and a clear spike in both new memberships and daily activity in the club.
Carl was quick to praise the process:
“Unbelievable service from start to finish, we really couldn’t be happier with this decision! Easy to use and implement as they do everything. The whole team were professional throughout, incredibly effective, and ultimately it’s about numbers, which the CFM team have managed to increase significantly in just five weeks! Highly recommend.”
The Bigger Picture
For Carl, the real win wasn’t just about the short-term bump in memberships. It was about solidifying Danbury Fitness’s presence in the community and keeping the buzz from the rebrand alive. CFM’s approach delivered on both fronts, building awareness, drawing in curious locals, and turning them into loyal members.
Danbury Fitness is now positioned stronger than ever, with a growing community, a busier floor, and the confidence that comes from knowing how to blend in-house passion with external expertise.
If you need help taking your gym to the next level, get in touch with Jonny at CFM today on 0115 777 3333.