OUR BLOG

Welcome to the UK CFM blog. Here we will share the latest news, trends and hot topics in the fitness and member arena.
Filter:
  • All
  • Learning Articles
  • Client Results
  • Q&A

Move Health Club celebrates tremendous success with a 35-day membership campaign

Move Health Club, nestled within the lovely Mercure Hotel in Nottingham, recentl...

Member Testimonials: Turning success stories into marketing gold

In the ever-evolving landscape of the fitness industry, member success stories a...

Creating successful gym promotions: From New Year’s resolutions to Summer Shred Challenges

In the dynamic world of fitness marketing, timing is everything. As the fitness ...

Achieving fitness milestones: Choices Health Club welcomes 410 new members in just 6.5 weeks!

Choices Health Club in Grantham has been making waves in the fitness community w...

Resolution Revolution: 15 Strategies to Keep New Year's Gym Goals Going Strong

Gym branding: crafting an image that speaks to your target audience

In today's competitive fitness industry, gym branding is a crucial element of su...

Ardoe Health Club: Navigating success in their recent marketing initiative

In the competitive Aberdeen health and fitness scene, Ardoe Health Club successf...

Intershape Fitness: How they broke through the clutter on their recent marketing campaign.

In the busy fitness landscape of Colne and Skipton, where budget and independent...

Gym Marketing tips for January!

Marketing for gyms in January can be particularly strategic, as many people set ...

Romans Leisure Club, Sketchley Grange Hotel attracts 229 new members in just 6 weeks

If you're looking for a shining example of a well-managed health club, look no f...

Digital vs. traditional marketing for gyms: Striking the perfect balance

In the competitive fitness industry, marketing plays a pivotal role in attractin...

How AI is transforming the marketing and sales functions within the fitness industry

Artificial intelligence is playing a significant role in marketing and sales wit...

236 new members in 6 weeks during the marketing campaign at Everybody's Gym

Everybody’s is a gym for everybody! They are an independent family-owned gym and...

Success story: Fit24 get 72 new members in one day

Fit24 Seaham achieved a milestone during their recent Club Open Day, welcoming 7...

Strategies for Maximising Gym Membership Sales: Paving the Way to Success

If you’re a gym owner or manager, one of the most crucial parts of your business...

The latest strategies in gym marketing: unlocking success in the fitness industry

In the ever-evolving world of marketing, gyms and health clubs need to stay ahea...

Understanding Your Audience: Tailoring Your Gym Marketing Strategy

A crucial foundation of any effective gym marketing campaign is a comprehensive ...

Success story: how Inspirations Health Club boosted monthly revenue by £4,220 with a powerful marketing campaign

Inspirations, a charming health club located within the Mercure Hotel in Shrewsb...

JUVENATE HEALTH CLUB EDINBURGH: MARKETING CAMPAIGN ATTRACTS 218 NEW MEMBERS IN JUST 8 WEEKS

Juvenate Health & Leisure Club in Edinburgh recently experienced a significa...

Unleash Your Gym's Potential: Harnessing Video Content to Attract New Members!

In the fast-paced world of fitness and wellness, attracting and engaging potenti...

26 Innovative Gym Marketing Ideas to Attract and Retain New Members

Welcome to our blog, where we dive into the world of fitness marketing and unvei...

Lifestyle Health & Leisure club – marketing campaign results in direct debit income increase of £1,800 monthly.

Are you a gym or health club owner and looking for ways to increase your monthly...

FOREST HILLS LEISURE CLUB SIGNS UP 581 NEW MEMBERS DURING THEIR MEMBERSHIP PUSH.

If you’re looking for fresh ways to drive membership sales at your gym or health...

Invest in Search Engine Optimisation to reach prospects actively seeking a fitness solution

If you want to reach prospects who are actively seeking a fitness solution, inve...

Partner with micro-influencers to promote your brand

As a gym owner, you're always looking for new ways to market your club and bring...

Kingfisher Health Club sign up 642 new members in only 7 weeks

If you want an example of a club that is well managed, here it is. Having acquir...

Love what you sell – a 3 min read to boost your sales teams enthusiasm

Sales can be described simply as a transfer of enthusiasm from one person to ano...

Ignite generate over £155,000 in gross membership income

I could write a whole essay on how Ignite Fitness has ‘got it right’. But one as...

3 ways to use TikTok in your gym marketing plan

As a gym or health club owner, you know the importance of staying ahead of the c...

Black Friday Sale: 38 new gym members at Oceans Health & Fitness

Oceans Health & Fitness nailed their Black Friday Sale at the end of Novembe...

4 tips to maximise your Health Club membership sales

There are many pieces to the puzzle when it comes to driving sales in any busine...

Springhill Leisure Club get 356 new members in 7 weeks: Health Awareness Campaign

If you would like new members for your health club or gym, this article may piqu...

Snapchat advertising

Did you know that Snapchat now has an advertising platform similar to Facebook’s...

3 QUICK TIPS FOR SHOWING A PROSPECT AROUND YOUR CLUB

1. Focus on building rapport with your prospect. For those of us who have been i...

The Oaks Hotel Leisure Club get 520 new members in only 8 weeks during Health Awareness Campaign

48% Facebook. 18% Direct Mail. 15% Referrals. 10% Instagram. 4% Google - The mar...

Juvenate Health Club get 260 new members in only 7 weeks during Health Awareness Campaign

If you’re looking to increase the members in your gym or health club, then you m...

5 ways to boost membership sales for your gym

If you're looking for some actionable steps you can take to boost the member num...

Overcoming the Fear Factor to sell more memberships

The great thing about the industry is that whenever members come to your club to...

Ardoe House gains £450K in gross membership revenue using Creative Fitness Marketing

It is no easy task running a hotel. Between juggling accommodation services, the...

3 quick tips to compete against the big box clubs

If you are an independent health club owner in the UK you will know that competi...

How the energy crisis & increasing living costs can be a good thing for your Health Club

With the continued increases in the cost of living, it could be a tough road ahe...

How can offering a free gym induction increase retention and drive more secondary spend?

Competition in the fitness industry is at an all-time high. Not only are health ...

Q&A Jake Wright, Director Voyage Fitness, Australia

Jake Wright is a Director of Voyage Fitness Health Clubs in Australia. He has be...

Q&A David Monkhouse, Co-owner and Director at Leisure-net Solutions

David Monkhouse is the Co-owner and Director at Leisure-net Solutions. He is als...

Q&A Steffie Bryant, Country Manager EMEA of Gymsales Software

Steffie Bryant is the Country Manager EMEA of Gymsales Software. With a solid ba...

Q&A with Tony Barry - Script Media Group

Tony Barry is the Director at Script Media Group who are the publishers of The W...

Q&A Katie Lewis, Director at Brand Chatter & Workplace Mental Wealth

Katie Lewis is the Director at Brand Chatter and Workplace Mental Wealth. She ha...

Q&A Rachel Young, Director of Business Development at MYZONE

Rachel Young is the Director of Business Development at Myzone EMEA & the Vi...

Q&A with Rob Waterhouse, CFM

Rob Waterhouse is one of CFM’s longest standing staff, having worked for the com...

Q&A with Jonathan Monks, MYZONE

Jonathan Monks is the Director of MYZONE EMEA & has been in the role for 7 y...

GET OUR NEWS DIRECT TO YOUR INBOX